AI lets you build faster than ever. But are you building the right thing?
Most teams are going in different directions, and AI makes them diverge faster. After 15 years building software, I focus on making sure engineering, product, and business are building toward the same outcome.
Guidance System for Software Teams Three pillars for building alignment when building is cheap.
Currently exploring TPM for AI-forward products. Full-time or fractional.
LinkedIn → Get in touch →

Selected work

Stories from cross-functional projects—aligning stakeholders, navigating tradeoffs, shipping results.

Migrating the whole user experience Software engineer at AWS → Shipping an MVP and getting acquired First engineer at Semana →
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Experiments

Tools I built to solve problems I had.

HyggeCards

Most learning apps optimize for engagement metrics: streaks, points, notifications. That's backwards. Engagement and retention aren't the same thing, and optimizing for the former often undermines the latter.

A flashcard system built around spaced repetition and calm. LLM-generated Q&As from any source material, no gamification.

LLM • AWS CDK • DynamoDB Prototyping

Forme

Most publishing platforms optimize for engagement, not reading. The result is a web full of sites that feel like apps—clean, minimal, frictionless—but somehow exhausting to spend time in.

A design system for long-form content. Borrows from print: serif text, generous margins, subtle textures. Warmth over minimalism.

CSS • Design Tokens • Astro Implemented

15 years in software. Startups to AWS. First engineer to program lead.

Full experience on LinkedIn →